Sustainable Fashion
As much as 95 percent of clothes thrown away could have been re-worn or recycled.
Many people heard about sustainable fashion, but most of them don't know what sustainable fashion represents and why it is very important for our Earth. You will find all the important information below, so please keep reading and learn something new.
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Sustainable fashion is a party about producing clothes, shoes, and accessories in environmentally and
socio-economically sustainable manners and more sustainable patterns of consumption and use, which necessitate shifts in individual attitudes and behavior.
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The main responsibility of fashion companies is obviously to change their production, distribution, and marketing practices and strategies towards greater sustainability. Thus, FORTYLOVE supports only local European manufacturers, with the main focus on long-lasting style and durability.
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“Make it last”
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Fashion Industry Pollution
The fashion industry is the second-largest polluter in the world. The fashion industry has a disastrous impact on the environment. In fact, it is the second-largest polluter in the world, just after the oil industry. And the environmental damage is increasing as the industry grows.
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Water Pollution
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Cotton is the most common natural fiber used to make clothing, accounting for about 33 percent of all fibers found in textiles. Cotton is also a very thirsty crop, requiring 2,700 liters of water—what one person drinks in two-and-a-half years—to make one cotton shirt.
Water use and pollution also take place during clothing production. About 20 percent of industrial water pollution is due to garment manufacturing, while the world uses 5 trillion liters (1.3 trillion gallons) of water each year for fabric dyeing alone, enough to fill 2 million Olympic-sized swimming pools.
Fast Fashion
Cheaply produced and priced garments that copy the latest catwalk style.
Why is Fast Fashion bad?​
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It dries up water sources and pollutes rivers and streams
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85% of all textiles go to dumbs each year
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Washing clothes releases 500 000 tons of microfibers into the ocean each year (the equivalent of 50 billion plastic bottles)
What can we do?​
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There are many ways how we can protect our Planet. If you are interested in helping to reduce waste in fashion industry this article will help you find the ways how to be more sustainable.
